Visual mood board for four product advertising films featuring an iced beverage, fresh raspberries, skincare application, a handcrafted soap, and a chocolate raspberry cake.

Pre-Production Is Where a Film Begins: Lessons from Experience and the Classroom

How one cinematography assignment changed the way I think about planning, production, and the cost of decisions made too late. The Lesson I Wish I Had Learned Earlier For years, I worked in advertising, content production, and digital marketing in Tehran. I started as a freelancer, worked as an employee, and eventually founded my own …